Make Compliance Cool Again
In our last two blogs, Ben and then our good friend Roland Pajares, approached discussions around data in different ways – first its importance …
Research 101 & Other Fun Reminders
Testing ideas and messages and having scientific data to support the desired outcomes provides certainty that one path is clearly more effective than another rather than relying on a ‘gut feeling’ or your Jedi ‘force’ powers.
Choose Data Over Discomfort
I knew a manager once who was notorious for trusting their gut. Now if you don’t know, my business partner Mel was my former …