Research 101 & Other Fun Reminders

Testing ideas and messages and having scientific data to support the desired outcomes provides certainty that one path is clearly more effective than another rather than relying on a ‘gut feeling’ or your Jedi ‘force’ powers.

Choose Data Over Discomfort

I knew a manager once who was notorious for trusting their gut. Now if you don’t know, my business partner Mel was my former manager. I owe it to her to be clear that this manager …

Ready, Re-set, Go!

As we look back on what many are calling a dumpster fire of a year, we choose to approach our wrap-up to 2020 with a perspective of grace and gratitude – for a year of personal …