Laserology Skin Clinic asked us to help with a marketing communications push during the month of May. With new competition opening up just around the corner, it was time to help raise brand awareness by supporting social media, developing an email marketing program and designing a new referral program.
- Date: April 2021 – May 2021
- Client: Laserology Skin Clinic
- Skills: Communications strategy, videography, photography, social media strategy, email marketing strategy.
- Website: laserologyskinclinic.com
Outcomes & Outputs
- Created engaging social media content that led to a 46% increase in web traffic from social media in May 2021 (compared against an average of the previous three months). 69.25% of social content produced met or exceeded engagement rate expectations.
- Email marketing open and click rates exceeded industry benchmarks.
- Developed an ongoing marketing referral program to be used periodically to drive customer referrals.
- Produced photography and videography to be used for social content.
Welcome to Laserology Social Video