The Saskatoon Poppy Fund approached SymmetryPR to support the annual poppy fund campaign. Due to COVID-19 restrictions, the local legions were not able to conduct their usual poppy fund campaign activities including a large Remembrance Day ceremony, and were limited in their ability to distribute poppies and raise funds in retail locations.
Our role was to develop a digital communications strategy, produce limited social media content, procure web design services, digital advertising planning and execution, and media relations support.
- Date: October 1, 2020 to November 18, 2020
- Client: Saskatoon Poppy Fund
- Skills: Communications strategy, media relations, and social media/digital strategy.
- Website: saskatoonpoppyfund.com